Clout: pronounced /klout/ 2. informal influence or power, esp. in politics or business.

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I had never heard of Klout before listening to this podcast, aside from hearing about it in our Social Media class. Basically Klout is a site that scores a person’s online presence; the podcast describes it best when they say it gives you something like a Credit Score, except instead of credit they measure your klout. The measurement is on a scale of 0-100 and the average person is likely going to score somewhere in the 20 range. These measurements are based on information and data taken from sites like Twitter, Facebook and Linkedin to name a few.

What I thought really made this site stand out was how the information from these sites is analyzed. It’s not just about how many posts you make in a day. If I create a twitter account and post 300 times a day that does not mean I would have a good Klout score. Similarly if I have 1,000 twitter followers that on its own does not mean that I would have a good Klout score. What does matter is how those posts are repeated and if those followers are actually referencing you.

This information can be useful in a few different ways. If a person is looking for employment, especially in the marketing world, having a high Klout score may indicate to an employer that you may be successful in marketing their product or idea online. It can also be used in another manner, the blog had an example of a restaurant finding someone who has high Klout in the area of restaurants in their area. The restaurant might invite them to visit their establishment with the hope that they would then post positively on their restaurant.

I think as an everyday user having a high Klout score does not do a lot for oneself unless you need to see that for your own self-esteem. It certainly can’t hurt, but it’s not necessary. I think I will make an account further down the road when I am trying to build a reputation for my own blog, but until then I don’t see it as a necessity.

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